Marketing Associate - Remineralize the Earth Inc.

• Designed and SEO optimized the website, defined a branding palette & strategy for the platform
• Conducted market research to identify target audience demographics & preferences
• Links:
  • Website: https://www.remineralize.org/

Wellness Instructor – The Art of Living Foundation

• Collaborated with influencers & brands to expand reach & drive product awareness, resulting in a 25% increase in brand partnerships
• Utilized social media advertising tools such as Facebook Ads to optimize ad spend and increase ROI, resulting in a 30% reduction in advertising costs while maintaining or increasing engagement
• Led social media strategy and lead generation efforts, successfully enrolling 1000+ individuals globally
• Links:
  • Website: https://www.artofliving.org/us-en
  • Fecebook page: https://www.facebook.com/aolHitechCity

Content Creator / Musician – Social Media

• Produced & marketed 65+ music videos increasing viewership by 520K across social media platforms
• Analyzed current social trends & came up with user insights and data to inform marketing strategy
• Monitored social media analytics to track KPIs such as engagement rates, click-through rates, & conversions, and adjusted content and strategies accordingly
• Links:
  • Youtube Channel: https://www.youtube.com/channel/UCLHUZ6XRvD9hXfw2xvFgwrA
  • Instagram channel: https://www.instagram.com/aryamihirs/

Founder & Coordinator – Music Club – IIIT Hyderabad

• Built and led a team of 20+ members executing 5+ music events annually (80% Y-O-Y increase), spanning 2 years
• Led club's brand positioning, preparing marketing briefs & building marketing go to market plans, increasing offline engagement by 50% and online followers by 30X as the Marketing Lead & raised funds of over INR 150K****
• Links:
  • Facebook page: https://www.facebook.com/music.iiit

Student Leader – Product Management Club, CMU SV

• Led Linkedin marketing, revamped page design, increasing the page visitors by 2000% & followers by 325%
• Utilized data-driven metrics to track & analyze audience engagement & adjust marketing strategies accordingly
• Developed and executed marketing strategies to promote and grow Linkedin audience, including targeted social media campaigns & collaborations with industry experts conducting in-person workshops
• Links:
  • Linkedin: https://www.linkedin.com/company/cmupmclub/

Product Marketing Manager Intern (volunteer) – Art of Living Foundation

• Spearheaded prototyping (high-fidelity mockups), and visual design communicating the product’s branding
• Contributed to data-driven business & prioritization decisions to drive product strategy and go-to-market execution
• Links:
  • UX work: https://www.behance.net/gallery/134628887/Astrology-App

Product Marketing Manager, Contentify – Carnegie Mellon University

• Conducted competitive market research on 3 market leaders deriving product feature insights
• Identified market positioning and market size. Identified beta customers for the platform
• Identified potential partnerships within the music industry, enhancing platform’s value proposition
• Links:
  • Website: https://bhavyapaliwal5.wixsite.com/contentify
  • White-paper documents - Contentify: https://drive.google.com/drive/folders/1whYtlOU6UPVCAWotdPoMj_TPUgPFB-lO?usp=share_link

Slaes Strategist – Orchestral AI – CMU

• Evaluated and redefined Sales & Marketing Strategies for Orchestral AI, a new player in AI-ops
• Links:
  • White paper: Sales & Marketing Strategy - Orchestral AI: https://docs.google.com/document/d/1WZ5H3O1f_B1ONPutAicuPNmfWRpnY1lF6wFJ6yvytPk/edit?usp=sharing

My skills

Marketing: SEO, Search engine marketing, Ad-targeting, A/B testing, Social media Management and advertising

Product    : Cross functional collaboration, Competitor research, Project roadmap, User Experience design

Design: Wire-framing, Prototyping, Visual Design, User Journey mapping, Canva, Figma