Candidate with a proven track record in leading marketing and branding for platforms & communities. Experienced in working with multi-disciplinary teams, including product marketing, engineering, design successfully launching products
Marketing Experiences
Marketing Associate - Remineralize the Earth Inc.
- Designed and SEO optimized the website, defined a branding palette & strategy for the platform
- Conducted market research to identify target audience demographics & preferences
- Links:
Wellness Instructor – The Art of Living Foundation
- Collaborated with influencers & brands to expand reach & drive product awareness, resulting in a 25% increase in brand partnerships
- Utilized social media advertising tools such as Facebook Ads to optimize ad spend and increase ROI, resulting in a 30% reduction in advertising costs while maintaining or increasing engagement
- Led social media strategy and lead generation efforts, successfully enrolling 1000+ individuals globally
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Content Creator / Musician – Social Media
- Produced & marketed 65+ music videos increasing viewership by 520K across social media platforms
- Analyzed current social trends & came up with user insights and data to inform marketing strategy
- Monitored social media analytics to track KPIs such as engagement rates, click-through rates, & conversions, and adjusted content and strategies accordingly
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Founder & Coordinator – Music Club – IIIT Hyderabad
- Built and led a team of 20+ members executing 5+ music events annually (80% Y-O-Y increase), spanning 2 years
- Led club's brand positioning, preparing marketing briefs & building marketing go to market plans, increasing offline engagement by 50% and online followers by 30X as the Marketing Lead & raised funds of over INR 150K****
- Links:
Student Leader – Product Management Club, CMU SV
- Led Linkedin marketing, revamped page design, increasing the page visitors by 2000% & followers by 325%
- Utilized data-driven metrics to track & analyze audience engagement & adjust marketing strategies accordingly
- Developed and executed marketing strategies to promote and grow Linkedin audience, including targeted social media campaigns & collaborations with industry experts conducting in-person workshops
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Product Marketing Manager Intern (volunteer) – Art of Living Foundation
- Spearheaded prototyping (high-fidelity mockups), and visual design communicating the product’s branding
- Contributed to data-driven business & prioritization decisions to drive product strategy and go-to-market execution
- Links:
Product Marketing Manager, Contentify – Carnegie Mellon University
- Conducted competitive market research on 3 market leaders deriving product feature insights
- Identified market positioning and market size. Identified beta customers for the platform
- Identified potential partnerships within the music industry, enhancing platform’s value proposition
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Slaes Strategist – Orchestral AI – CMU
- Evaluated and redefined Sales & Marketing Strategies for Orchestral AI, a new player in AI-ops
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My skills
Marketing: SEO, Search engine marketing, Ad-targeting, A/B testing, Social media Management and advertising
Product : Cross functional collaboration, Competitor research, Project roadmap, User Experience design
Design: Wire-framing, Prototyping, Visual Design, User Journey mapping, Canva, Figma
Courses